The most shocking thing about last nights broadcast…
Posted by: TheaterGoer 02:16 pm EDT 06/17/24

was that other than a teaser clip, the film producers behind Wicked didn’t invest in more ads / visibility throughout the broadcast. Yes, we can all say “preaching to the choir” but igniting the theater audience should be their first / foremost goal and we were all in one place last night, which doesn’t happen often. If this is truly the “Super Bowl” for theater, there should have been one new “first look” ad to keep momentum going.
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