| PAINT YOUR WAGON and Others | |
| Last Edit: BroadwayTonyJ 07:59 am EDT 07/10/24 | |
| Posted by: BroadwayTonyJ 07:58 am EDT 07/10/24 | |
| In reply to: Has any show been hurt more in history by the film than DEH? - broadwaybacker 02:50 pm EDT 07/09/24 | |
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| To answer your question, I've been told by more than one Broadway producer that the '69 film version of Paint Your Wagon, which was badly received by critics, changed the story of the stage play, and featured mostly actors who could not do justice to the Lerner and Loewe score, seriously hurt the stage show's viability in regional productions after its release in movie theaters. The film was not a disaster commercially. Its final gross was more than its cost, but it never offset the combined cost of production and marketing. If you want to go back to the 1930's and 40's, mediocre films of hit Broadway shows like On Your Toes and Mexican Hayride (among others) mostly or totally eliminated the enjoyable scores of Richard Rodgers and Cole Porter respectively when shown on movie screens. |
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