| I wonder if dynamic pricing has helped or hindered Broadway bouncing back. Speaking for myself, it has resulted in my seeing fewer shows. Time was if you bought tickets as soon as they went on sale, you got the choicest seats. Now producers hold back the best seats hoping for higher revenues closer to performance dates. That discourages suburbanites who may have to plan in advance for an evening at the theater. Why buy early if better seats may become available later on — and sometimes at reduced prices? I’ve stopped buying tickets as soon as they go on sale, and, often, I’ve found my interest in a show wanes until I don’t bother buying tickets at all. Or, other things come up if I’m not locked into a date. I guess it can be argued that dynamic pricing may benefit last minute theater goers and tourists, but I wonder if it results in increased sales. |
