When Philadelphia drag queen Eric Jaffe put tickets for Gay Mis up for sale on Eventbrite on January 15th, she didn’t think much of it. Jaffe has been selling tickets to Philadelphia drag events via the California-based ticketing app and site for years without any issues. But this time around, after she started selling tickets for the queer parody of Les Mis that opened at FringeArts last week, things didn’t play out so smoothly.
Jaffe, who directs Gay Mis and features prominently in the cast, says that her company began selling tickets to Gay Mis just fine. Then, early this month, she decided to buy an Eventbrite ad to boost ticket sales. Jaffe says she’s had excellent results using Eventbrite ads in the past.
But within 24 hours of placing the ad, an ad that naturally increased the number of eyeballs on the event, sales for Gay Mis came to a crashing halt.
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