You doubt Universal will have to market this film? LOL!!
Posted by: DistantDrumming 08:47 pm EST 11/19/24
In reply to: Wicked Reviews out - sensational reviews - merle57 06:27 pm EST 11/19/24

I can't tell if that's sarcasm or not. They've been heavily marketing the film all year, with just a fraction of their unceasing promotional activity highlighted in that WSJ article. Some insiders estimate Universal will spend more to market Wicked than Warner Bros spent marketing Barbie!
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