re: There are $1499 Orchestra seats now for 'Merrily' tomorrow afternoon!
Posted by: AlanScott 06:23 pm EDT 07/07/24
In reply to: re: There are $1499 Orchestra seats now for 'Merrily' tomorrow afternoon! - simbo 06:25 am EDT 07/07/24

I have never bought a ticket from a scalper in my life.

A Moon for the Misbegotten went to capacity the third week of its run. It stayed there for around three-and-a-half months, then went very, very slightly below capacity for a couple of months, then to around 90-95 percent. After it returned from a summer break, it did go down a bit, but as far as I can tell, never below 85 percent and usually around 90 percent. (At this time, Variety did not publish percentages of capacity, although it did note when a show played to capacity.) Closing week, it played to SRO. So while it didn't have quite the demand that this production of Merrily has had, it did extremely well, especially for a very heavy show, and clearly there was demand for the closing performance.

I promise you that there was also demand for some of those other final performances, even if the shows didn't have the kind of extreme demand throughout their runs that this Merrily has had. Had Sweeney played in a somewhat smaller theatre, it would have had something like this kind of demand as for most of the run with Lansbury and Cariou, it was the highest-grossing show on Broadway.

I agree, of course, that it is better that the additional money goes to the production rather than to intermediaries.

Of course, young people today and lower-income people can pay less, sometimes considerably less, for shows with less demand. My point is that before on-demand pricing and online resale, people could go to the box office or get tickets though mail order for even the hottest tickets and pay the face value price, although they would have to wait months to see those hot-ticket shows and they might have to wait on line at the box office for an hour or two when a show opened and immediately became a hot ticket. People went to scalpers generally when they needed tickets sooner, although as Goldman says . . . well, I don't have to tell you what Goldman says. Anyway, even when people bitched about the high cost of theatre tickets, as they have done for all of modern Broadway history, those prices were way lower in cost when inflation is taken into account than these tickets for Merrily. So I just lament the inaccesibility of tickets to shows that people might well love to people with average or lower incomes.
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Previous: re: There are $1499 Orchestra seats now for 'Merrily' tomorrow afternoon! - simbo 06:25 am EDT 07/07/24
Next: But did you buy those tickets the day before closing performance? - dramedy 06:53 pm EDT 07/06/24
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