Blue Man Group announces visual technology upgrades at Astor Place Theatre
Posted by: Official_Press_Release 11:28 am EST 02/18/24

BLUE MAN GROUP
PARTNERS WITH PRETTY DAMN SWEET
FOR VISUAL TECHNOLOGY UPGRADES TO
PRODUCTION AT ASTOR PLACE THEATRE

Blue Man Group, the worldwide theatrical phenomenon with over 17,000 performances in New York City, recently partnered with the renowned creative agency, Pretty Damn Sweet for stunning visual upgrades to the production at Blue Man Group's original home, the Astor Place Theatre (434 Lafayette Street).

Blue Man Group, with one of the new screens at the Astor Place Theatre.

"With new advancements in creative technology, it's exciting to see a global entertainment brand such as Blue Man Group invest in pushing the production to the cutting edge," said Pretty Damn Sweet co-founder Stephen Gifford. "Through this partnership, we've refreshed New York City's Astor Place Theatre to take Blue Man Group audiences on a gorgeous abstract ride of humor, science, art, and more."

A total of eight dazzling new screens have been installed to create a more immersive and engaging performance environment at the Astor Place Theatre. Throughout the performance, audiences will be captivated by new, state-of-the-art video content accompanying the Blue Men and band.

Since their debut in 1991, Blue Man Group has been an outrageous interactive spectacle for the senses. With a technological refresh, the iconic Blue Men will take their music, art, and comedy to exhilarating new heights.

For more information and to purchase tickets, please visit blueman.com.

About Blue Man Group
Blue Man Group is a global entertainment phenomenon, known for its award-winning theatrical productions, iconic characters and multiple creative explorations. Blue Man Group performances are euphoric celebrations of human connection through art, music, comedy and non-verbal communication. Since debuting at New York's Astor Place Theatre in 1991, the live show has expanded to additional domestic residencies in Boston, Chicago, and Las Vegas, an international residency in Berlin, and multiple North American and World tours, reaching more than 50 million people worldwide. Blue Man Group is universally appealing to a broad range of age groups and cultural backgrounds, and continually injected with new music, fresh stories, custom instruments and sensory stimulating graphics. Blue Man Group is owned and operated by Cirque du Soleil Entertainment Group. For more information, please visit blueman.com.

About Pretty Damn Sweet
Founded in 2010 by Stephen Gifford and Rick Sebeck, Pretty Damn Sweet has worked with some of the most creative and influential brands across the globe, from Apple to Xfinity. Serving as storytellers who immerse audiences in virtual worlds, Pretty Damn Sweet seeks to evoke emotions and create memorable experiences. The company's expertise exists at the intersection of technology, design and production. Other brands that have helped shape Pretty Damn Sweet's brand through strong collaborations include Adobe, Disney, Intel, IBM, Pepsi, Hasbro, Warner Media, TBS, TNT, ESPN, Johnson & Johnson, NFL, NHL, MLB and Beachbody. More information is available at prettydamnsweet.com.

WEBSITE AND SOCIAL MEDIA

Website: blueman.com
Facebook: facebook.com/bluemangroup
Instagram: instagram.com/bluemangroup
TikTok: tiktok.com/@bluemangroup
X: twitter.com/bluemangroup
YouTube: youtube.com/bluemangroup
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